Opening Thoughts
You’d have to spend a long time looking for a company in the modern market with no social media strategy. They are out there, though, believe me. Sometimes, it’s not always necessary. For instance, an Instagram page is usually the first place to start if you’re a business that specialises in selling clothes or a local service.
However, suppose you are a financial advisor with a reputation and a solid client base you have developed over the last 30 years. Sitting there making TikToks in the office all day isn’t that high up on the agenda. That said, in the modern age, social media is vital to onboard new customers, and here are four of the most critical reasons why it is so advantageous.
1- Algorithms Identify Key Target Audience
Social media allows you to connect with thousands of people directly in the palm of their hands. Algorithms will often dictate that adverts reach the eyes and ears of people actively searching or seeking out your product or service online. Obviously, because you’re facing off against an international market, the marketing quality and creativity are much higher than if you’re just looking to make a dent in a local market.
Look at the way online casinos have evolved over the last decade. While they have had to adapt and cater to a global audience, those who have been able to carve out a customer base have launched successful enterprises online. Playing poker was an activity for land-based casinos or a night in with friends.
Nowadays, there is a multi-billion dollar online gambling market. An online poker site provides the same experience. Still, online platforms leverage digital marketing strategies, such as welcome bonuses, betting credits, and refer-a-friend bonuses, and can reach a much wider audience on social media. These promotions allow poker players who use their site to get a feel for what they offer and have a proven track record of expanding the size of a casino’s customer base.
2- A Broader Audience Potential
Unlike the days of traditional media, where you’d spend an arm and a leg to get a 15-second radio jingle or a small square in the local paper, social media platforms have a combined reach that is in the billions. When we say social media, we mean a multi-pronged approach, including
- YouTube
- TikTok
- X (formerly known as Twitter)
If you neglect social media, you’re putting yourself in a box, which can hamper growth and impact the number of people aware of your business.
3- Connect Directly With Your Market
While some businesses will look to hire a business consultant or focus on SEO and try to rank high on Google, it all depends on the nature of the business you’re in and the services and products you offer.
For instance, if you’re a blockchain or cryptocurrency project looking to capitalise on the new crypto boom, this business is probably more suited to X, formerly known as Twitter. Suppose you’re somebody who specialises in beauty products. In that case, you’re more likely to go for Instagram – but by using hashtags and specific marketing strategies to appeal to the right audience, you grow your customer base and connect with people directly interested in what you offer.
There are many ways to do this, which can be the most challenging element of social media marketing. Some companies will pay big Instagram pages with thousands of followers to post their products and information on their social media pages, while others will partner with influencers to run paid ads.
4- Visibility Is Vital
Perception can play an enormous role in your business’s success, and being visible on social media often acts as the first glimpse of what customers see of your business. Most businesses have a website that redirects to their social media page.
However, if somebody is sitting on Facebook or LinkedIn and wants an idea of what your business has to offer, and your social media pages are thin, rarely updated, or nonexistent, this can immediately instil a bad image of your company. We’re not saying your business is flawed or has any value. Still, visibility is essential in an age where social media perception carries much more weight for business than it should.
Conclusion
We imagine this advice was probably more beneficial 20 years ago when several businesses weren’t as keen to get online and use digital marketing to expand their business. The last decade has shown just how profitable and essential it can be to have a social media presence—but if you’re not tech savvy or you don’t use social media in your personal life, you must have at least some sort of online presence and strategy to connect with potential new clients via social media.
It is cost-effective and helps get your brand in the digital shop window. The nature of marketing has shifted dramatically toward digital platforms since the early 21st century,
